Third effect, 1983, presented by davidson. Thirdly, it is assumed that there is a tendency to exaggerate the influence of mass media messages on the attitudes and behaviour of others, while underestimating themselves. The third effect falls into two categories: the third effect with a focus on the audience and the third effect with a focus on the sender. The third-party effects of the former are vague, lack specific orientations and apply to a wide range of mass communication; the third-party effects of the latter are clear and apply only to specific groups of people and individuals. The analysis shows that the third-party effects of the effects are produced with a certain sense of third-party effects. The stronger the subjective third-party effects of third parties, the more they feel vulnerable, the more likely they are to effect changes in practice, and the more likely they are to enhance the third-party effects of effects. When the third-party subjective effects of third parties are less powerful, there is no tendency to assume that the addressee will be more affected and that the actual behaviour will not change significantly, thus weakening the third-party effects of effects. The third-party effects of the effect type are carried out in such a way as to include some sensory third-party effects. The stronger the subjective third-party effects of third parties, the more they feel vulnerable, the more likely they are to effect changes in practice, and the more likely they are to enhance the third-party effects of effects. When the third-party subjective effects of third parties are less powerful, there is no tendency to assume that the addressee will be more affected and that the actual behaviour will not change significantly, thus weakening the third-party effects of effects. Third-party effects can be used to explain some of people's patterns of behaviour, provide an explanation for some of the public opinion phenomena, and explain the decision-making processes of a number of public policies, with important academic research value. So far, however, there are many shortcomings in our research into third-party effects
