Third effect theory
1983
The year
Davidson proposed。
The third assumption is that:
People tend to exaggerate the attitude of mass media to others
And the effects of behaviour are underestimated。
The third effect falls into two categories: third-party effects with a focus on the audience, and third-party effects with a communicationser
The centre's third-party effects. The third-party effects of the former are vague, lack specific orientation and apply to a wide range of purposes
(b) mass dissemination
And the third-party effect of the latter is clear
This is not the case, but only for specific groups of people and individuals。
By analysing, we find
The third-party effects of the effect type are carried out in such a way as to include some sensory third-party effects. Be a third man
The stronger the third-party effects, the more vulnerable they feel, the more likely they are to effect changes in practice, and
Enhancing the third-party effects of effects; when the third-party subjective third-party effects are not so strong, there is no tendency for the third-party to have a third-party effect
It's not like it's going to change a lot, and it's going to weaken the effect
Three effects. The third-party effects of the effect type are carried out in such a way as to include some sensory third-party effects。
The more subjective third-party effects the third person feels vulnerable, the more likely they are to lead to actual action. Let's go
And when the third party's subjective third-party effects are not so strong
There's no tendency to think that the subject will be more affected, and the actual behaviour will not change much, so it will be less
The third-party effect of the effect type。
The third effect can be used to explain some of people's patterns of behaviour, to provide an explanation for some of the public opinion phenomena, and to explain that
A number of public policy decision-making processes have important academic research value. But so far, we've been dealing with third parties
There are also many gaps in the study of effects, how to address the potential negative effects of third-party effects, such as the presence of audiences
We need to look more at the possibility of being indifferent to some media messages, to the detriment of public policy. Only
It's better to know the patterns of psychological change in third-party effects than to make rational explanations and predictions
The use of mass media to provide public social services。
