The automobile industry is in an era of new car-driven market tempo. A number of cars will be introducing one or two new cars or even three or four new cars in one year, while the east wind yulong motor company limited (hereinafter referred to as “east wind yulong”) has been silent on the new car market for some time. In the face of the continuing decline in sales of nadjiang brands, action was finally taken。
On the evening of 27 september, at the launch of the new car, general manager yuro dong, u xinfa, was particularly impressed by the fact that the scene was still on the market more than three years ago. Despite being silent for some time, there are a lot of ideas in technology and technology, and it took more than three years for the quizhi u5 to develop, constantly refine, among other things, positioning, and think about how the small suv can motivate potential young consumers。
In parallel with the launch of the new car, the “510 plan” was launched in order to boost branding and mitigate the lack of product layout. According to this plan, for the next five years, 10 brand-new vehicles will be dropped by 2022 at a rate of at least one brand-new car per year。
Founded in late 2010, it is a joint venture of the east wind motors company and the taiwan car enterprise yulong. The early roll-out of suv and mpv products in the country, especially the nadex suv product line, either big 7 or u6, has had good sales results. However, in the face of increased competition in the market, the east wind has not kept pace with the market in recent years, and for more than three years it has experienced a series of setbacks in terms of product competitiveness, business strategy failures, poor marketing and large-scale personnel adjustments. In 2016, the total annual sales of the eastern wind yulongana quixie was 404,000, a decline of nearly one third compared to the 2015 sales of 640,000. Between january and june of this year, the cumulative sales of nqm was 8359, a decline of 61 per cent over the same period。
In a difficult situation, the east wind qulong has begun to make drastic adjustments. In june this year, the east wind motors company withdrew its management team by taking a no-discharge action against the east wind yuro. Since july, the east wind quelong has recombined and integrated business people, business, finance and goods, opening a whole new model of cross-strait cooperation in the chinese market。
In the future, the business management team will be different from that of the past five years, followed by a general manager, a finance manager and a talent-marketing concept and a performance appraisal system。
U xinhua said that each shareholder had made a separate replenishment plan, which would be more conducive to the future market competition, and that an additional 2 billion dollars would be invested in the subsequent development of the east ying yu luang ji-jin brand and product, the development of a new generation of products, the creation of new distribution and marketing models, and the intensification and expansion of the development of new energy technologies。
The u5 on the market is the first new train to be launched in the east windshow project 510 to break east windshow’s product dilemma and to gain a place for young consumers in the small suv market through efforts such as technological intelligence and personal design. Wu xinfa indicated that na ji ji ji-tae u5 had been pre-sold on various electric power platforms prior to its official listing and had received over 10,000 orders。
At present, the suv market remains the fastest growing sub-market in the chinese automobile market, and according to the chinese association of automotive industries, in january-august we sold a total of 148,074 vehicles, representing an increase of 2. 23 per cent over the same period, of which suv sold 5. 9906 million, representing an increase of 17. 10 per cent over the same period。
