Ten years on the station, over 300 navigation stations, large and small, and a number of company owners have been given credit for navigation promotion. A lot of people's understanding of navigational promotion is in the sense of "buy a link up," actually behind itFlow distributionAnd ranking mechanismsConvert logicMuch more complicated than that. This article opens up the underlying principles of navigational promotion and, if not, talks about where the money is spent and how the traffic came from。
What's the navigation principle
The core logic of navigation promotion is one thing:Users actively search the navigator and then are directed to youI don't know. You're not buying an ad post, but a set of "flow-over" mechanisms. The navigator itself uses browser default settings, user bookmarks, and seo natural flows to gather hundreds of thousands or even millions of live users, of which your website is just one of tens of thousands. Users turn on the navigator page, take a look, don't point at you, look at the location, the name, the icon's zero seconds of visual judgment。
To be honest, the navigation promotion is "exposure of exposure", not "certainity click." you're in second and first row, and you're three to five times the rate of conversion。
How's the navigation promotion ranked
The ranking rules vary from one country to another, but the bottom is two variables: payment slots and natural weights. The more expensive the pits are, the more the fee slots are understood. Natural weights are calculated by the navigator itself, depending on the daily average of pvs, jump rate, historical hits. A new station had just been put up, with zero weights and a long line, and had to run for two to three months to climb up. Some station chiefs are rushing at this point, looking for connections to "manual power" and being convicted of "unusual flow" without looking at it, the whole link is offline。
I've seen the owner of a company that works in building materials, and i've dropped three navigational stations, all over the previous month, with more than 200 information pallets, and the one that's almost zero. He then left only the front row, and the savings were invested in the 100-degree bid, which doubled。
How do we calculate the navigation costs
There is no uniform standard in the industry, but it is broadly divided into three tiers: annual (tens to tens of thousands), monthly (thousand to thousands) and cpc (single clicks to a few cents)。The worst thing about navigation is that low-end prices look cheap, but they're low on the rankingI don't know. I generally recommend that clients focus their budgets on one or two head navigators, buy medium slots, and not pepper noodles。
It is also recalled that the source of the flow must be clearly identified before the contract is signed. Some of the small navigation stations are machine-painted, look good every day, and the real user ratio may be less than 20 per cent, which is the same money spent on water。
Navigation extension is not impossible, but it is always just a leg in the promotion matrix. Think of it as the only channel, and probably disappointed. It is much better to decide which to vote and which to vote than to pay for it。
