On september 23, the climate at hangzhou was not so easy. What makes it even more difficult to sit down is to have channels and terminals in the middle of a movement that can skip the publishing house and talk to the author about copyright at any time. What is left of the publishing press in this new chain
Hangzhou signed 10 partners in one breath
23 septemberChina movesThe summit was held in hangzhou, where 10 content partners were signed in a second. The list includes the chinese writers' publishing group, the hubei yangtze publishing group, the chinese sin press, and other online literary platforms, such as the great book and chinese online. For the first time, traditional publishing and online literature were drawn to the same table to discuss cooperation。
China’s mobile vice president, lu, made it clear at the signing ceremony that mobile reading was not done by moving existing library resources to the mobile phone, but by marketing and operating together, and by renovating the distribution channels of traditional books. In particular, he stressed that, in addition to wfp and the client, dedicated hand-held readers were also key carriers that combined td technology with high-speed networking and supported both online and downloading modes of reading。
What's the score
When wang zhejiang, general manager of data operations, china mobile, interviewed xinjiang technology after the meeting, he made it clear that the split was 40 per cent for publishers or content providers and 60 per cent for china. He also explained a detail that many people could easily ignore, that e-reading content would be free of traffic charges, and that the cost of communication had in fact been converted into the 60 per cent of the proceeds that were moving in the middle, which was equivalent to the middle mobile cost of the flow for the user。
But, frankly, the four- or six-part rule is still in the direction of statements and is not at the operational stage. According to those who participated in the meeting, the contract consisted mainly of defining the broad framework for strategic cooperation, the details of the distribution of benefits, the settlement cycle and the division of responsibilities for promotion, and the parties had to sit down and talk about it in one way or another, with the starting point being not the end point。
The fourth floor plans to read deep
For the first time in the forum, the "four levels of development planning" for mobile phone reading was revealed. The first level is based on the use of a mobile phone as a shallow reading of debris time, with several pages flipping on the commuting road, while waiting for elevators; the second level introduces a g3 reader, with high-speed wireless downloads allowing reading to take place in depth at any time and without half a day to complete a full book. These two layers solve the question of what and how to read。
The third level is aimed at a strong industrial pain point: according to statistics, 90 per cent of the texts are not published at all, with large numbers of unpublished books and specialized publications being too small and too costly to print or sell. On the other hand, it is not possible to have a personal publication, printed on demand. The fourth level is paperless for specialized g3 readers in the media, government and other industries, leading to an open and win-win content platform。
The publisher is not afraid of splits
The signing took place with prominent writers such as ishi jongshan and jiangnan, which in itself gave publishers a realistic test. The movement is entirely free to go around the copyright trade and talk directly to the author about the right to publish electronically. The publisher was looking forward to opening a new profit path with electronic reading, and was concerned that he would become a part of the new chain, even if he could not retain control。
In private, publishers have told the media that this contract is a framework and that the real problem is behind it. For example, these sites, which have huge content resources in their hands, are also in the electronic reader terminal industry, where they will move in the future in cooperation or in competition and balance their interests. The channel advantages of middle movement are too obvious for the partners to know。
Copyright protection won't go away
The secretary of the secretary-general of the chinese writers ' association and the president of the writer press, he jianming, spoke directly at the forum: for so many years, the stolen editions of the internet-era traditional publishers have been stifling, and electronic reading will only worsen if it fails to keep up with copyright protection. In his public appeal, he made a real difference in moving in the protection of copyright, not to speak of cooperation, and the key link had to be watched and managed。
He also raised the easily overlooked point: the distribution of benefits is not the most important thing at the moment, but, more importantly, whether there can be genuine reciprocal cooperation between the mobile and content parties. He advocated starting with original cultural products, taking into account the rhythm and layout needs of mobile phone reading at the creation stage, rather than pressing it into the phone after writing, which would certainly be a poor user experience。
We'll be in any minute
Middle move as a pioneer, the advantage is there. The wvi report is devoted to analysis: mobile natural resources such as networks, users, channels, in-depth customized e-book-reading terminals that drive upstream enterprises, and the operational experience of existing value-added business platforms, which cannot be copied in the short term by other participants in the industry chain, are fully re-used for mobile reading。
However, a number of producers are aware that china’s telecommunications and china’s connectivity are also promoting e-reading operations in an intense fashion, and that in a few days there will be major moves. Although this claim has not yet been officially confirmed, the three main operators are staring at the market, taking a few access, multi-form coverage routes, and placing readings on the pap, dedicated clients, handheld terminals, and sms channels。
You think that's fair? If you're the editor of the publisher, can you accept the type of cooperation that is bypassed and moved directly to the center? You are welcome to share your views in the comment area, to say a few words about the amount of information, and to forward it to your friends for publication and reading。
